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Snooker or Pinball: which game are you playing?
A B2C marketer & a B2B marketer use the same vocabulary but play two different sports.
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Brand: The Meta Moat In Luxury
Luxury founders make the mistake of building moats in a predictable linear sequence.
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IPL’s Mid-Life Crisis
IPL has been a commercial juggernaut but viewership and valuations are dropping.
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Do Influencers Really Influence?
Influencers only work where viewers are uncertain of their expertise. Is this true across all categories?
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Using Scarcity & Abundance in Marketing
Lack of resources results in increase in efficiency, and increase in efficiency leads to wastage.
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Death of the Wallet
Earlier an indispensable accessory, wallets are hardly used now. Yet, the market is booming. Why?
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GTM Strategies for the Digital Age
GTM Strategy is about deciding the best route for growth, using experience and data.
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The Death of Nostalgia
This is the last decade in which nostalgia can be monetized because shared memories are rare.
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The Spinal Cord Of Your Business
Management teams should not wait for the milk to spill before deciding to invest in Martech.
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Brand Building: First Step Or The last?
Branding is the preparing for a party that has already started. Yet, many ignore brand building.
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Why Brands Go For Celebrity Endorsements
It’s not just about WHETHER to engage a brand ambassador, but WHEN and HOW.
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Enough With The Apologies
The Official Apology Statement Trend was great for attention but not enough for branding.
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The Greatest Brand Story Ever Told
It’s grey, made of iron, and has an unromantic history. And yet.
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To MBA, or Not To MBA
Nikhil Kamath recently declared that those doing MBA are idiots. Here’s my take on this.
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“Hello Adobe, you are the Photoshop guy, right?”
Companies with extensive portfolios can be misrepresented by a single product category.
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The Dilemma of the Right Martech
The real challenge is to decide which martech tool to choose and how to implement.
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The UGC Brand Building Bubble
A weird point where brands are paying to create genuine content, calling it UGC.
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Biggest pain point as a Marketeer
If you are speaking to everyone, you are heard by no one.
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Marketing Predictions for 2027
Enough of 2026. here are my predictions for 2027 and how to utilise this 2026.
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Instagram Algorithm Explained
Ever wondered why some of your Instagram posts soar, while others sink without a trace?
